The Team Behind Aspire Builder Pro
Aspire Builder Pro is built and supported by Jeff and Lauren Caldwell, the husband and wife team behind LCDesign. We are based in Las Vegas, Nevada and work with health and wellness professionals everywhere.
Why We Built It
Through LCDesign we design brands, websites and systems for functional medicine practitioners, coaches, online health experts and private practices. Again and again we saw the same thing: a beautiful website sitting on top of a patchwork of disconnected tools for forms, booking, email and payments.
Aspire Builder Pro brings those tools into one connected platform, with a HIPAA plan for practices that handle patient information.
Meet the Team
Jeff Caldwell
Founder & Lead Engineer
Jeff built Aspire Builder Pro to help health professionals leverage the same high-end tech used by elite marketing agencies, without the complexity.
Lauren Caldwell
Branding & Design Expert
Lauren and her team of experts will bring your vision to life. If you want a world-class brand that stands out, Lauren is the one to call.
What We Believe
One Connected System
Your website, CRM, booking, forms and payments should work together without duct tape.
Straight Talk About HIPAA
We tell you plainly what the HIPAA plan covers and what stays your responsibility.
Real People Behind the Platform
You can ask us questions live every Thursday on the weekly demo.
Proudly Built on HighLevel. Personalized for Health and Wellness.
We believe you should know exactly what you are buying. Aspire Builder Pro is a white-labeled platform built on HighLevel, also known as GoHighLevel, a sales and marketing platform used by agencies and businesses around the world. HighLevel provides the core technology. On top of it, our team at LCDesign adds custom software, tools and solutions that we develop specifically for health and wellness businesses and practices, then shapes it all into a simpler, branded experience and supports you along the way.
HighLevel by the numbers
Leads generated
Appointments booked
Sales facilitated in 2025
Figures published by HighLevel on its website, as of October 2026.
What HighLevel Provides
- The core technology behind your CRM, website builder, calendars, forms, email, text messaging and automations
- Infrastructure that serves businesses at very large scale
- Ongoing product development, with new features released regularly
- The HIPAA add-on and Business Associate Agreement framework behind our HIPAA plan
What Aspire Builder Pro Adds
- Custom software, tools and solutions our team develops specifically for health and wellness businesses and practices
- A simpler, branded experience set up for the way wellness businesses work
- Plain-language guidance, including a weekly live demo where you can ask questions
- A real team that designs brands, websites and systems for wellness professionals
- Optional done-for-you services when you want help building
HighLevel and GoHighLevel are trademarks of their owner. Aspire Builder Pro is independently owned and operated by LCDesign.
Ready to simplify your systems and grow with more confidence?
Your business does not need more disconnected tools. It needs one connected platform that helps you attract leads, book clients, manage follow-up, collect payments, deliver resources, and create a smoother experience from start to finish.